What are the benefits?

Ecodesign is a win-win-win: the company that applies the process, the consumer who wishes to make responsible choices and society as a whole. A wise choice from every standpoint because it yields positive and practical results!

Benefits at every step

Economic benefits

Ecodesign is a cost-effective approach that can increase your profit margins by as much as 12% compared to conventional packaged products (source). Ecodesign can both add value and reduce costs in a variety of ways.












  • Lower raw material procurement costs
    Non-essential materials can be avoided and fewer different materials used.
  • Lower transportation and distribution costs
    By eliminating service space and reducing size and weight, more products can be transported at once, therefore reducing transportation costs.
  • Lower end-of-life management costs
  • Fewer product losses
    Packaging is designed so as to maximize the life of the product and prevent breakage.
  • Lower energy costs
    Less energy can be used both at the time of manufacturing and at packaging and printed matter assembly.

Competitive and reputational benefits

People around the world like ecological packaging, with consumers consistently selecting this option as one of the top two features they would be most likely to pay extra for (source).

  • Meet consumer expectations
    Choose eco-friendly packaging and printed matter and eliminate overpackaging
  • Adapt in the face of regulatory requirements
    Be prepared for new environmental norms and take extended producer responsibility in stride
  • Strengthen the company’s competitive position
    Demonstrate your company’s leadership and communicate your eco-design efforts to customers
  • Develop team culture and retain personnel
  • Promote innovation and continuous improvement
    Improve internal procedures and develop new skills
  • Differentiate your packaging and printed matter
    Use new ways to set your products apart in a highly competitive environment
  • Improve your capacity to meet environmental requirements
    Meet consumer demand or fulfill bidding requirements
  • Improve supplier relationships
    Cooperate with suppliers on optimization opportunities

Environmental benefits

Britain’s Waste and Resources Action Programme (WRAP) has provided companies with ecodesign guidance that resulted in a 6.6 million tonne reduction in greenhouse gases (equal to 2.2 million fewer vehicles on the road for 1 year) and avoided the production of 12.6 million tonnes of residual materials (source).

  • Reduce the quantity of materials used
    Use fewer materials to reduce the environmental impacts associated with production and transportation (non-renewable energy consumption, GHG emissions, water consumption)
  • Reduce energy requirements
    Produce fewer GHG emissions associated with packaging manufacturing and assembly
  • Reduce impacts on human health and eco-systems
    Use packaging and printed matter that is free of substances harmful to humans and the environment
  • Increase packaging recyclability and reduce quantities sent to landfills
    Integrate end-of-life considerations when selecting packaging (sorting and disassembly, conditioning and market outlets for materials)
  • Extend the product’s life
    Ensure the product is protected while avoiding the premature production of additional product
  • Reduce impacts by including recycled materials during packaging production
    Include recycled materials so that fewer raw materials are required and materials that would otherwise be sent to landfill can be reclaimed